Privacy first

SDA are committed to protecting and preserving the privacy of visitors when using websites provided by us or communicating electronically with us

This Privacy Policy contains an explanation of what happens to personal data that you choose to provide to us, or that we collect from you whilst you visit this site, in addition to that recorded as a result of your communication.

This Policy will be reviewed regularly and may be updated from time to time.

Information Collection

In running and operating this website we may collect and process certain data and information relating to you and your use of this site. The data and information includes:

  • Details of visits to our website and the pages and resources that are accessed, including, but not limited to, traffic data, location data IP address and other communication data that may assist us in understanding how visitors use this website.
  • Information provided to us when our visitors communicate with us electronically for any reason.

Use of cookies

This website uses Google Analytics to help analyse how visitors use the site. This analytical tool uses ‘cookies’, which are text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google Analytics. This information is then used to evaluate visitors use of the website and to compile statistical reports on website activity for SDA.

SDA will not allow (by itself or any third party) the use of the statistical analytics tool to track or to collect any personally identifiable information of visitors to our site. We will not associate any data gathered from this site with any personally identifying information from any source as part of our use of the Google Analytics tool. Google Analytics will not associate your IP address with any other data held by Google Analytics. Neither SDA nor Google Analytics will link, or seek to link, an IP address with the identity of a computer user. No personally identifiable information is recorded.

All computers have the ability to decline cookies. You can easily decline or remove cookies from your computer using the settings within the Internet Options section in your browser control panel.

Processing your personal data

Customer relationship data: We may process information relating to our customer relationships, including customer contact information (“customer relationship data”). The customer relationship data may include your name, your employer, your job title or role, your contact details, and information contained in communications between us and you or your employer. The source of the customer relationship data is you or your employer. The customer relationship data may be processed for the purposes of managing our relationships with customers, communicating with customers, keeping records of those communications and promoting our products and services to customers. The legal basis for this processing is the proper management of our customer relationships.

Transaction data: We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website] (“transaction data”). The transaction data may include your contact details, your card details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely the proper administration of our website and business.

Storing your personal data

In certain circumstances you will have willingly provided personal data to us. Where this has occurred, we will always take all reasonable precautions to make sure that your data remains secure and is handled in accordance with this Privacy Policy. Data that is provided to us is stored on our secure servers. Currently, all data is stored within the United Kingdom, in London. Details relating to any transactions entered into on our site will be encrypted to ensure its safety. The transmission of information via the internet is never completely secure and, therefore, we cannot guarantee the security of data sent to us electronically and transmission of such data is therefore entirely at your own risk. Where we have given you (or where you have chosen) a password so that you can access restricted areas of our site, you are responsible for keeping this password confidential.

Retaining and deleting your personal data

Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.p>

Disclosing your information

Where appropriate, we may disclose your personal information to any member of our organisation. This may include, where applicable, any individuals or enterprises we have contracted to undertake work or provide services for us.

We may also disclose your personal information to third parties:

  • Where we sell any or all of our business and/or our assets to a third party.
  • Where we are legally required to disclose your information.
  • To assist fraud reduction and minimise credit risks.

Access to information

The General Data Protection Regulation (GDPR) gives all individuals the right to access the personal information that is held about them, as well as details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Provided that the rights and freedoms of others are not affected, we will supply you with a copy of your personal data free of charge. Further copies may be subject to an administrative charge.

Your rights

This is a summary of the rights that you have under GDPR. Some of the rights are complex and you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights, which are;

  • the right to access
  • the right to rectification
  • the right to erasure
  • the right to restrict processing
  • the right to object to processing
  • the right to data portability
  • the right to complain to a supervisory authority, and
  • the right to withdraw consent.

Contacting us

If you have any questions or queries relating to this Privacy Policy then please contact us